Assignment 3: Existing product research

MACKLEMORE & RYAN LEWIS - CAN'T HOLD US FEAT. RAY DALTON

Mis-en-scene: The mis-en-scene in this video has a variety of different features. For example, when the singer goes on the plane, it implies that he is going on a journey in order to spread the word of 'The Heist', which is Macklemore's album name. Furthermore, at 1:53, when the artist is in front of the camel, it shows that he is travelling around the world and going to exotic lands that imply he will stop at nothing until he succeeds his mission which is to be victorious and get people to know his name.

JEREMIH FEAT. 50 CENT- DOWN ON ME

Camera work- The camera work in this music video is mostly a worms eye view because it looks up at the artists which present their dominance as they are looking down on the camera lens. Also the video tends to pan around the artists as they are singing/ rapping which also shows the background with the funky lights and the pretty women. This shows that they are the dominance as they don't  walk around the camera, the camera walks around them.

JUSTIN TIMBERLAKE- MIRRORS

Mis-en-scene/ visual effects: The mis en scene in this video shows the history of a couple and the women as her older self looks back through pictures and messed up rooms to show how their relationship fluctuates. Also the visual effect show how the women as her older self looks back on how much has changed and then they first met and how the relationship began. 



KATY PERRY - LAST FRIDAY NIGHT

Narrative: The narrative in this video is about a nerdy female played by Katy Perry who is trying to study and concentrate but she is being disturbed by their neighbours who is having a crazy teenage party with a number of people from he school, she decides to go to the party and tell them to keep the music down but is drawn to the music and decides to stay. She then gets a complete makeover and then decides to join in on the fun and then starts to drink and get drunk and she finds love and wakes up the next morning to find the house in a complete wreck and her parents find out.  

MICHAEL JACKSON- SMOOTH CRIMINAL
Editing: The editing in this song is quite fluent as the song doesn't stop moving and it shows how much of an intense song it is. Furthermore the actors have very fluent movement and dancing which implies that they are tying to link with the song and make sure that it fits into the video.