Tuesday 12 January 2016

Assignment 2: Film Case Study Research



Taken (2008)
I have chosen the film Taken. "Taken" is a 2008 French thriller film produced by Luc Besson, starring Liam Neeson, Maggie Grace and Famke Janssen. The screenplay was written by Besson and Robert Mark Kamen, and directed by Pierre Morel. Neeson plays a former Central Intelligence Agency (CIA) operative who sets about tracking down his daughter after she is kidnapped by human traffickers while travelling in France.

Institution
This film was produced by: 
  • EuropaCorp (presents) (as EuropaCorp.)
  • M6 Films
  • Grive Productions
  • Canal+ (with the participation of)
  • TPS Star (with the participation of)
  • M6 (with the participation of)
  • All Pictures Media
  • Twentieth Century Fox Film Corporation
  • Wintergreen Productions
  • The distributor from the UK is by 20th Century Fox 
No brand loyalty
1) The genre of the film is a Action adventure thriller.

2) I know it fits into the genre because one man travels all the way across the world to find his daughter and kill the men who kidnapped her.

3) This film has Liam Neeson as he has an establishes audience for action.



It’s all a matter of timing
1) September 2008

2) January 2008

3) They advertised this film by posters on London buses and posters and billboards.


It’s a social thing
1) Many people spoke about it because

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.



Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojoto find out the budget and box office success for the film.

1) What was the original budget for your chosen film?

2) How much money did the film make in the opening weekend?

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).

4) For a film to be considered a box office success, it needs to make at least two-and-a-half timesthe budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)



Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?

2) Who is the main star in the film?

3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?

4) Are the stars or the director or writer mentioned in the trailer for the film?



Take it further...

If you've finished the questions above, work through the following tasks to take your case study to another level:

Newspaper reviews
A more traditional starting point for word-of-mouth is press reviews of the film. Almost all national newspapers carry film reviews of the big releases and positive review quotes are often used on the film's marketing material.

Read three newspaper reviews of your chosen film and select five quotes from each review that tell you what the reviewer thought of the film. You can look at the Guardian film website, theTelegraph film website and other reviews in magazines such as Empire.



Additional promotion
Look back 'It's all a matter of timing' question 3... What other examples of promotion can you find for your chosen film? TV chat show appearances (e.g. Graham Norton, the One Show etc.) Radio interviews? Make notes and embed any clips in your blog. 

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